Smartidea found that schools and colleges do not have various options for teaching Search Engine Optimization or SEO courses. However, many colleges just make them study the basic theoretical concepts of SEO, minus the practical knowledge. Here are the reasons why.
- SEO industry is ever changing.
SEO is dynamic in nature because Google is always improvising. Google can launch a major change to their algorithm and change everything for search marketers. Smartidea would like to remind you about a time when SEO was all about ranking for the right keywords, even when they weren’t relevant. It is not the smartest move to make today as we are moving in the mobile revolution and voice searches and Google is centralized on user experience and offer a more authentic interaction. It would be difficult for colleges to create a course if the rules and guidelines are constantly updating.
- It’s a broad industry
Yes, it surely is. It is a technical business that relies on analytics and data but it can also be pretty creative. It delves into things like creating content, blog posts, social media, PR, and outreach. It becomes fun at Smartwork when all of these traits are combined together.
- There isn’t a one defined method to implement SEO.
There is no way to judge which tool to showcase over another. It all relies on the site and its problems. All is done on the basis of trial and error. The same strategies and suggestions cannot be re-implemented and it relies deeply on what is being optimized. SEO can turn out to be pretty theoretical so it is tough to determine one set method to teach a course. This is why SEO cannot be taught in schools and colleges.
Smartidea has observed that many entrepreneur clients they have had think that social media is just an ephemeral trend with a steep learning curve with zero advantages. On the other hand, some of them believe that social media is the next best thing and one must make the best of it. This debate is simply endless. But the social media experts at Smartidea, have dedicated their lives more to the latter. So, let’s read on for the benefits of social media marketing.
- Reach to the wider audience
Social media provides a golden chance for entrepreneurs to raise their brand recognition and make them famous among current and prospective customers. For instance, if your brand has a follower on Twitter who has a few hundred followers, your brand further reaches to those few hundred customers indirectly with zero efforts on your side.
- Customer feedback
Social media also gives a chance to their customers to give their valuable feedback, comments, and opinions about your products and / or services. Your answer to their feedback and suggestions comprising any corrective action on your defective product or service gives them a sense of personal interaction and satisfaction and it also helps in retaining customer loyalty. Smartidea experts also found that customer interaction also helps in gaining new leads.
- Chance to convert and higher conversion rates
With the help of your followers, likes, and comments, more and more visitors are attracted to your site which gives you a chance to convert these visitors into potential customers. Also, your online presence helps in building a sense of confidence and trust among them which leads to higher conversion rates.
- Brand recognition
Smartidea suggests that you should maintain your online presence and interaction with your customers frequently helps in generating a lot of goodwill among the prospective leads. Attending the customer queries on a regular basis by posting updates also makes your online presence visible to the new customers. It also helps in brand building and recognition.
Smartidea would like to remind you that there are so many intricacies when it comes to Conversion Rate Optimization and UX testing which makes us feel like you are on information overload. There are millions of metrics you can compare, many reports you can delve into, a myriad of ways to form the hypotheses and implement tests, many platforms for testing to select from, the list is endless. As overwhelming this entire process seems, it is very easy for the experts to make mistakes. Here is a list of common mistakes and how you can avoid them.
- You didn’t set up the tracking correctly.
It is important to set up the tracking accurately. SmartIdea suggests that not only you should have heatmap and user session tracking installed on the pages you’ve to analyse, but you should have micro-conversion tracking set up through Google Tag Manager. Setting up GTM for clicks and user engagement helps in providing valuable data on how users are interacting with elements and CTA on your page. It is helpful in the long run to determine which pages are to be analysed.
- You didn’t keep a track of the calendar while launching a test.
No, seasonality is not deemed to be a myth. It can truly help in making informed decisions during preliminary research via A/B testing stage. Without taking seasonality into consideration, there is a chance of risk of achieving invalid or incorrect results. For instance, running a test at a known low point in your sales cycle may not be the smartest idea for almost every company. Hence it is important to keep a track of the calendar while launching a test.
- Your sample size for testing isn’t big enough.
It is important to have a large enough sample size to quantify your test results. With no appropriate sample size, you may never get any result or the results you might get is not resourceful at all. Smartidea is equipped with all such tools to determine a proper sample size.