SmartIdea Tips: On Avoiding Common CRM Mistakes

Smartidea would like to remind you that there are so many intricacies when it comes to Conversion Rate Optimization and UX testing which makes us feel like you are on information overload. There are millions of metrics you can compare, many reports you can delve into, a myriad of ways to form the hypotheses and implement tests, many platforms for testing to select from, the list is endless. As overwhelming this entire process seems, it is very easy for the experts to make mistakes. Here is a list of common mistakes and how you can avoid them.

  1. You didn’t set up the tracking correctly.

It is important to set up the tracking accurately. SmartIdea suggests that not only you should have heatmap and user session tracking installed on the pages you’ve to analyse, but you should have micro-conversion tracking set up through Google Tag Manager. Setting up GTM for clicks and user engagement helps in providing valuable data on how users are interacting with elements and CTA on your page. It is helpful in the long run to determine which pages are to be analysed.

  1. You didn’t keep a track of the calendar while launching a test.

No, seasonality is not deemed to be a myth. It can truly help in making informed decisions during preliminary research via A/B testing stage. Without taking seasonality into consideration, there is a chance of risk of achieving invalid or incorrect results. For instance, running a test at a known low point in your sales cycle may not be the smartest idea for almost every company. Hence it is important to keep a track of the calendar while launching a test.

  1. Your sample size for testing isn’t big enough.

It is important to have a large enough sample size to quantify your test results. With no appropriate sample size, you may never get any result or the results you might get is not resourceful at all. Smartidea is equipped with all such tools to determine a proper sample size.

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