Smartidea found that schools and colleges do not have various options for teaching Search Engine Optimization or SEO courses. However, many colleges just make them study the basic theoretical concepts of SEO, minus the practical knowledge. Here are the reasons why.
- SEO industry is ever changing.
SEO is dynamic in nature because Google is always improvising. Google can launch a major change to their algorithm and change everything for search marketers. Smartidea would like to remind you about a time when SEO was all about ranking for the right keywords, even when they weren’t relevant. It is not the smartest move to make today as we are moving in the mobile revolution and voice searches and Google is centralized on user experience and offer a more authentic interaction. It would be difficult for colleges to create a course if the rules and guidelines are constantly updating.
- It’s a broad industry
Yes, it surely is. It is a technical business that relies on analytics and data but it can also be pretty creative. It delves into things like creating content, blog posts, social media, PR, and outreach. It becomes fun at Smartwork when all of these traits are combined together.
- There isn’t a one defined method to implement SEO.
There is no way to judge which tool to showcase over another. It all relies on the site and its problems. All is done on the basis of trial and error. The same strategies and suggestions cannot be re-implemented and it relies deeply on what is being optimized. SEO can turn out to be pretty theoretical so it is tough to determine one set method to teach a course. This is why SEO cannot be taught in schools and colleges.
Smartidea would like to remind you that there are so many intricacies when it comes to Conversion Rate Optimization and UX testing which makes us feel like you are on information overload. There are millions of metrics you can compare, many reports you can delve into, a myriad of ways to form the hypotheses and implement tests, many platforms for testing to select from, the list is endless. As overwhelming this entire process seems, it is very easy for the experts to make mistakes. Here is a list of common mistakes and how you can avoid them.
- You didn’t set up the tracking correctly.
It is important to set up the tracking accurately. SmartIdea suggests that not only you should have heatmap and user session tracking installed on the pages you’ve to analyse, but you should have micro-conversion tracking set up through Google Tag Manager. Setting up GTM for clicks and user engagement helps in providing valuable data on how users are interacting with elements and CTA on your page. It is helpful in the long run to determine which pages are to be analysed.
- You didn’t keep a track of the calendar while launching a test.
No, seasonality is not deemed to be a myth. It can truly help in making informed decisions during preliminary research via A/B testing stage. Without taking seasonality into consideration, there is a chance of risk of achieving invalid or incorrect results. For instance, running a test at a known low point in your sales cycle may not be the smartest idea for almost every company. Hence it is important to keep a track of the calendar while launching a test.
- Your sample size for testing isn’t big enough.
It is important to have a large enough sample size to quantify your test results. With no appropriate sample size, you may never get any result or the results you might get is not resourceful at all. Smartidea is equipped with all such tools to determine a proper sample size.